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NOW YOU CAN

“RIP UP THE ALCOHOL ADVERTISING RULEBOOK? NOW YOU CAN”


As Heineken made their foray into the non-alcoholic beer market, they needed to be disruptive. They needed to take the alcohol advertising rulebook and rip it up. #NOWYOUCAN was the answer to those needs, a campaign that took everything you thought you couldn’t say or do when advertising a beer… and did it.